Why Self-Esteem?

Dove believes that strong self-esteem is at the heart of feeling beautiful. Women who are truly beautiful feel good about themselves. They are unlikely to feel insecure, compare themselves to others or believe people who put them down. Instead, people who are happy and confident truly embrace life. Dove believes that every woman is entitled to feel this way and to celebrate her own beauty.

That’s why Dove is committed to making a real difference in women’s lives by working with organizations and programs that foster strong self-esteem among Canadian women and by developing tools and resources that will help individuals and groups make a difference for themselves.

Consider the following statistics:

Body image dissatisfaction has been consistently found in girls as young as nine years old.

Several studies have demonstrated a desire to be thinner in girls as young as seven.

Only two percent of women globally consider themselves beautiful.

Sixty-three per cent of women strongly agree that women today are expected to be more attractive than their mother’s generation.

Think about the women and girls in your life. Wouldn’t you agree it’s time they were allowed to feel beautiful every day?

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